“Improving web application performance is more critical than ever. The share of economic activity that’s online is growing; more than 5% of the developed world’s economy is now on the Internet (see Resources below for statistics). And our always-on, hyper-connected modern world means that user expectations are higher than ever. If your site does not respond instantly, or if your app does not work without delay, users quickly move on to your competitors.
For example, a study done by Amazon almost 10 years ago proved that, even then, a 100-millisecond decrease in page-loading time translated to a 1% increase in its revenue. Another recent study highlighted the fact that that more than half of site owners surveyed said they lost revenue or customers due to poor application performance.
How fast does a website need to be? For each second a page takes to load, about 4% of users abandon it. Top e-commerce sites offer a time to first interaction ranging from one to three seconds, which offers the highest conversion rate. It’s clear that the stakes for web application performance are high and likely to grow.
Wanting to improve performance is easy, but actually seeing results is difficult. To help you on your journey, this blog post offers you ten tips to help you increase your website performance by as much as 10x. It’s the first in a series detailing how you can increase your application performance with the help of some well-tested optimization techniques, and with a little support from NGINX. This series also outlines potential improvements in security that you can gain along the way…”