tl;dr Today, we are open-sourcing TrailDB, a core library powering AdRoll. TrailDB makes it fast and fun to handle event data. Find it at traildb.io.
TrailDB was created at AdRoll to power processing of time-series of events. You can use it, for instance, to
- Compute metrics, such as the bounce rate
- Analyze usage patterns
- Detect anomalies
- Cluster and predict user behavior
Since 2014, AdRoll has used TrailDB to store and query over 20 trillion events originating from the web.