The Dutch toilet cleaner ‘WC-EEND’ (literally: ‘Toilet Duck’) aired a famous commercial in 1989 that had the slogan ‘We from WC-EEND advise… WC-EEND’. It is now a common saying in The Netherlands whenever someone gives an opinion that is clearly aligned with their self-interest. In this blog, I will examine the hypothesis that blogs are, on average, of higher quality than journal articles. Below, I present 5 arguments in favor of this hypothesis. [EDIT: I’m an experimental psychologist. Mileage of what you’ll read below may vary in other disciplines].